Radius Media Group!

RadiusMediaGroup

Radius provides a wide range of measurable, cost-effective solutions that help marketers acquire new customers and improve lifetime value.

Whether you're an entreprenuer looking to breath life into an idea, an emerging marketer looking to scale, or an established brand looking to reinvigorate your business model, we can help you move the needle.

About Us


Whether you're an entreprenuer looking to breath life into an idea, an emerging marketer looking to scale or an established brand looking to reinvigorate your business model, our solutions can applied to marketing objectives of all sizes, scope and complexity.

Our services fall into the following three categories:

Customer Aquisition

We create resale and wholesale relationships with marketers and invest in generating new customers on their behalf. We design and promote custom offers and manage the entire campaign including creative/offer development, sourcing media, order collection, billing, fulfillment and customer care transactions.

Campaign Support

We provide comprehensive support services that fill gaps in the organizational capabilities of our clients. From offer construction to visual design, order processing to sourcing vendors, media planning to financial modeling, we can step in at any stage of the campaign and/or customer lifecycle to help drive results.

Strategic Consulting

Combining deep and diverse skill sets and years of direct to consumer marketing experience, we serve as the driving force that enables clients to turn business opportunities into reality. Our work is aimed at targeting their value opportunities, reinvigorating their business model and mobilizing their organization to deliver results.

Over the past 20 years, our founders played critical roles in revolutionizing customer acquisition and revenue enhancement techniques in the airline, hospitality, banking, retail, catalog, teleservices, home services and consumer magazine publishing industries.

Key Services

Product Distribution

We manage a portfolio of proprietary subscription products and promotions in the consumer magazine publishing, home services, shopping/loyalty clubs categories. Participation in these programs is on a perfomance basis, creating an attractive, low-risk, and cost-effective source of new starts for our marketing partners.

Advisory Services

We help businesses of all sizes set priorities, strengthen operations, establish agreement around intended outcomes/results and assess and adjust the organization's direction to respond to changing market conditions.

Offer Development

We apply financial discipline, proven marketing techniques and project management support to help businesses create high-responsive and cost-effective promotions.

Vendor Sourcing/Management

We are often approached by marketers looking to hire new vendors We serve as an extension of our clients' marketing departments managing and coordinating creative design and production, call center services, fulfillment and credit card processing.

Business Development

We help entrepreneurs convert ideas into marketable products, leveraging a deep network of world-class marketing and distribution partners to enable growth and scale.

Partnership Marketing

Partnership marketing is our primary method for acquiring new customers. We widely are recognized pioneers in matching elite, complementary brands around extraordinary opportunities to acquire new customer and/or enhance revenues. When executed properly, it is a highly cost-efficient and brand supportive way to augment existing customer acquisition, revenue enhancement and/or brand engagement strategies.

Expertise

The Team

Founded in 2008, Radius is a team of accomplished direct marketers with deep, diverse skillsets and experience in subscription product marketing. Each of our partners has 20+ years of experience in executive leadership positions in their disciplines with an outstanding reputation and proven track record with client rosters that include many of the country's finest, most recognizable brands.

member 1

John
Mitchell

John has over 20 years of experience in financial planning and analysis, new business development and business management

member 2

Joe
Palmer

Joe has over 20 years of experience in continuity marketing, client services, and new product and new business development.

member 3

Rob
Riordan

Rob is a 27-year veteran in publishing and marketing with specific expertise in continuity marketing.

member 4

Paul
Travaglino

Paul has more than 20 years of publishing, partnership development and direct marketing experience.

member 5

Joe
Wolak

Joe has a diverse background with more than 21 years experience in technology and direct marketing.

We worked hard to earn an outstanding reputation for responsive, proactive customer service and for delivering extraordinary value to our marketing partners and to those who purchase our products.

Radius is a valuable partner. They continually bring us meaningful opportunities to grow our business and have proven time and time again that they back up great ideas with great execution.

Circulation Executive

What differentiates Radius is how they constantly innovate and improve their promotions in a way that delivers the best value for our customers, meets our individual marketing objectives and produces the maximum ROI for our organization.

Manufacturing COO

The high consumer value and the concise, well-tested scripting make Radius promotions appealing to customers and easy for our agents to present naturally and with confidence. Through the years, their promotions have helped us reduce expenses and increase the revenue per call for our clients which, with the high cost of media, has often been a make or break proposition.

Contact Center COO

Contact Us

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